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Work


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Work


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InnerCity Soccer-Tech


InnerCity Soccer-Tech


InnerCity Soccer-Tech

InnerCity Soccer-Tech is a non-profit program for low-income families aimed at demonstrating the importance of both physical activity and technical competency for developing children. For this site, our approach was to emphasize the mission and then build out the aesthetic from there. This organization focuses on the well-being and positive growth of the children involved, and we wanted to make that clear.  

Five Iron Golf


Five Iron Golf

Five Iron Golf


Five Iron Golf

Five Iron Golf

Five Iron Golf is a golf and entertainment experience, featuring top-of-the-line golf simulators, ping pong, and (soon) a bar.  At their Flatiron or Midtown locations, novice to serious golfers can take swing lessons from pros, bring a group of friends for a fun round of virtual golf, or simply drop by to blow off some steam and improve their swings. Our focus was to highlight the fun, metropolitan edge that Five Iron brings to the NYC golf community, making it hip, energetic, and accessible to all. 

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DigitalsByAlex


DigitalsByAlex


Digitalsbyalex

Alex Seger is an up-and-coming digital photographer and videographer based in San Diego. We approached building his portfolio with the goal of reflecting Alex's California-inspired aesthetic, without detracting from the works themselves. We achieved this by creating a unique logo, as well as adding in colorful highlights and bold fonts, all while ensuring that the photography remained center stage. 


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Logos + Graphic Work


Logos + Graphic Work


 

*For a look into Laura's personal artwork, click here.